Jakarta, March 30 -- An Indonesian lawmaker said the growing "dupe culture" among younger consumers could be harnessed to drive the expansion of local brands and strengthen national industries.

Chusnunia Chalim, deputy chair of Commission VII of the House of Representatives, said the popularity of dupe products-items offering similar functions to premium goods at lower prices-is rising among Gen Z and millennials.

She attributed the trend to the influence of social media and shifting consumption patterns toward value-driven purchasing.

"The purchase of dupe products is now seen as a smarter choice than forcing consumption of expensive branded goods, reflecting a more selective focus on functional value," Chalim said on Monday.

She sai...