Denpasar, Bali, Oct. 24 -- Industry Minister Muhammad Sarmuji expressed optimism that eco-friendly fashion and craft products made by Indonesian micro, small, and medium enterprises (MSMEs) can break into global markets as public attention to environmental sustainability grows.

"The marketing opportunity is very wide open because environmental and health issues are now a public concern, a focus not only for Indonesians but for people worldwide," Sarmuji said in Jakarta on Saturday.

Sarmuji noted that products crafted from natural materials possess unique appeal in international markets, offering creative industry players strong opportunities to expand overseas.

He explained that marketing strategies can be strengthened by building dire...