Indonesian beauty brands record $2.2M in UAE trade fair deals
Jakarta, Oct. 13 -- Indonesia recorded $2.23 million in potential transactions at Beautyworld Dubai 2026 in the United Arab Emirates, reflecting growing global demand for the country's personal care products, the Trade Ministry reported Tuesday.
"The Indonesian Pavilion at Beautyworld Dubai 2026 was a strategic move, given that Dubai is a global beauty industry hub with the highest per capita expenditure in the world," said Fajarini Puntodewi, Director General of National Export Development.
"Indonesia's participation was aimed at enhancing the image of its beauty and personal care products while sending a message that the country is ready to compete in line with global standards and market trends," Puntodewi added.
The 45-square-meter...
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