Jakarta, Oct. 6 -- Indonesian Trade Minister Budi Santoso announced that the government will provide targeted branding support for approximately 500 micro, small, and medium enterprises (MSMEs) to enhance the competitiveness of local products.

The initiative aims to improve the visual appeal and brand recognition of MSME goods, ensuring they become more recognizable to consumers and competitive in the market.

"Branding facilities will be provided, which means we will figure out how to make your products well-known," Santoso said here on Tuesday.

He emphasized that while local products may be of high quality, they must be paired with appealing packaging and a strong brand identity to capture consumer attention.

The program will be offi...