Beijing, Oct. 31 -- Indonesia is moving to capture a larger slice of the Chinese market by championing high-value, culturally rooted personalized products-ranging from digital gaming assets to bespoke artisan goods.

Speaking in Beijing on Saturday, Deputy Minister of Creative Economy Irene Umar emphasized that Indonesia's rich cultural heritage and storytelling prowess provide a unique competitive edge over mass-market commodities in the Chinese market.

"We see a significant demand in China, particularly for personalized items rooted in Indonesian culture-an area in which Indonesia has a wealth of offerings," Irene stated on the sidelines of the launch of the China chapter of the National Creative Economy Movement (Gekrafs), which spans...