Jakarta, July 29 -- Behind the glare of bustling digital transactions in Indonesia lies the story of millions of small merchants who build their livelihoods on digital marketplaces.

The 2024 E-Commerce Statistics data from Statistics Indonesia (BPS) revealed that of the total 4.4 million businesses operating on e-commerce platforms, 97.38 percent are micro and small enterprises.

This figure reflected a significant growth of 15.3 percent from the previous year, highlighting the role of small businesses as the backbone of Indonesia's digital economy.

To reshape the digital commerce ecosystem, the Indonesian government issued a series of new regulations throughout the first half of 2026. The goal is to safeguard broader market mechanisms ...