Jakarta, June 2 -- The Indonesian Food and Drug Authority (BPOM) has called for greater support for standardized herbal medicines, as the annual market value of traditional herbal drinks or jamu, potentially reach Rp1.2 trillion (US$67 million).

According to the BPOM Head, Taruna Ikrar, here on Tuesday, Indonesia's wellness and health products have a potential global market value of around Rp350 trillion (nearly US$20 billion), which can be realized through the optimal utilization of biodiversity.

Speaking during the launch of Pekan Jamu (Jamu Week) 2026, he highlighted Indonesia's comparative advantage in curcumin-rich plants such as turmeric and Javanese ginger, which he described as being as valuable as ginseng products commonly asso...