Indonesia, April 13 -- A bold cultural experiment turns TikTok's addictive storytelling style into a gateway for falling in love with books again

Kuala Lumpur, Malaysia, (ANTARA/PRNewswire)- Today, BookXcess launched The Brain Un-Rot Library , a groundbreaking campaign designed to help reverse the effects of 'brain rot', specifically the decline in reading focus caused by endless scrolling and bite-sized dopamine hits from social media.

Comprising 100 of the world's best loved books, The Brain-Un Rot Library is being released throughout March and April on TikTok. Utilising the fast-paced, deliberately random format of brain rot, it re-engineers the content to foster engagement with compelling narratives from real books by real authors, ...