Jakarta, Oct. 15 -- The Ministry of Creative Economy is backing 46 brands to expand the reach of Indonesian creative products in international markets and drive sustainable exports through participation in the Trade Expo Indonesia (TEI) 2026.

Creative Economy Minister Teuku Riefky Harsya said that bringing these local brands to TEI 2026 goes beyond raising awareness-it aims to tap into global market potential and secure long-term export deals.

"Our target is not merely to introduce Indonesian creative products to the global market, but to ensure they generate sustainable export transactions," Harsya said in a statement received on Thursday.

The Ministry of Creative Economy's participation in the event is part of a collaborative effort ...