India, May 25 -- At a time when most films begin losing momentum after their opening week and large studio-backed releases dominate theatres, Krishnavataram Part 1 - The Heart is emerging as one of the surprise box-office success stories of the season.

The film recorded an impressive 44 per cent growth within 24 hours, coupled with a strong 28 per cent occupancy rate, signalling rising audience demand and increasing word-of-mouth appreciation.

What has caught the attention of trade analysts is that the film is delivering these numbers in its third week of release - a phase when most films typically witness a decline in collections and audience footfall. Instead, Krishnavataram Part 1 - The Heart appears to be gaining momentum, with expa...