Bahrain, Sept. 29 -- Primark, Irish international fashion retailer, which opened its first ever store in the Kingdom of Bahrain has emerged an instant hit with thousands of shoppers from Bahrain and neighbouring countries, principally from Saudi Arabia, have been queuing for hours to enjoy shopping at the brand-new store since its opening on Wednesday last.

The opening celebration coincided with National Day of Saudi Arabia celebrations included entertainment, giveaways and activations designed to create a memorable shopping journey for customers as they experienced Primark for the first time in the Kingdom.

John Hadden, CEO at Alshaya Group, on the sidelines of the opening of Primark in an exclusive interview told The24X7News Bahrain (...