Exclusive

Publication

Byline

Applications to judge Effie Awards 2024 announced

, Feb. 16 -- The rigorous judging process includes two rounds of evaluation from a jury of senior industry executives focused on identifying the industry's most effective work. Each round sees a jury ... Read More


Two South Africans named winners in global One Club's Young Creative competition

, Feb. 16 -- They joined the 32 other young creative winners from 16 countries in the competition produced by the One Club for Creativity. The 3% Movement recognises women, trans, and non-binary creat... Read More


Mystery shopping results now delivered in 24 to 48 hours by BMi Research

, Feb. 15 -- Mystery shopping is a market research solution that provides an effective means of measuring, monitoring and gaining insight into a business's customer service and post-sales aftercare fr... Read More


Reflecting on a year of remarkable milestones: Location Bank's 2023 journey

, Feb. 15 -- Location Bank remains committed to driving innovation and delivering impactful solutions in the ever-evolving landscape of marketing technology. In a glance, here's a preview of our achi... Read More


Consumer insights agency, KLA, reveals the results of the 4th Quarterly Buzz report

, Feb. 15 -- The Quarterly Buzz leverages the YouGov BrandIndex tool, a dynamic tool that continuously measures public perception across over 200 brands in South Africa. In August 2023, KLA introduced... Read More


Kevan Aspoas, The Jupiter Drawing Room co-founder and CEO passes away

, Feb. 15 -- Aspoas was the chairman and CEO of the Jupiter Drawing Room for 17 years. News of his passing has led to tributes from across adland. Newly appointed ACA interim CEO, Gillian Rightford w... Read More


The challenges of hyper focusing on digital metrics in South African advertising

, Feb. 15 -- Consumers are not mere data points; they are individuals seeking meaningful connections. In the pursuit of maximising clicks and engagement, agencies often overlook the emotional resonanc... Read More


Superbalist's 3rd Street Store a triple win with triple the impact

, Feb. 15 -- Created by M&C Saatchi Abel, the Street Store, is an open source, not-for-profit volunteer initiative that enables the public and organisations to create dignified shopping experiences fo... Read More


When love is tough, Love Me Tender

, Feb. 15 -- The campaign launched with a film, all about love. The true story of St Valentine is a little sketchy, thus Saint Valentine was transformed into Baba Valentino - Chicken Licken claimed th... Read More


IAB South Africa's Measurement Dashboard shows that audience numbers have surged across news sites

, Feb. 15 -- The Interactive Advertising Bureau (IAB) South Africa's Measurement Dashboard shows that audience numbers have surged across news sites, most notably News24 (from 143,158,199 to 174,524,1... Read More