, Feb. 15 -- Mystery shopping is a market research solution that provides an effective means of measuring, monitoring and gaining insight into a business's customer service and post-sales aftercare from a customer perspective. It's a research solution that relies on observation and recall and which can be carried out on both small and large businesses across a multitude of sectors including restaurants, banks, insurance companies, retail outlets, automotive dealerships, colleges, airlines, travel agencies, hotels and other hospitality establishments - essentially any business that deals with customers directly whether in-store or online.

Mystery shopping has been one of BMi Research's offerings for many years, providing clients with an e...