, Feb. 15 -- The campaign launched with a film, all about love. The true story of St Valentine is a little sketchy, thus Saint Valentine was transformed into Baba Valentino - Chicken Licken claimed the most iconic 'patron of love' as their own. This was to showcase how his lineage has solved the problems of love, through the ages.

As a narrator explains, Baba Valentino 'The First' taught Cupid how to shoot. From then on, over several generations, the Valentinos invented the stuffed bear, arranged the first bouquet of flowers for nervous suitors and even made the mix tape, putting an end to corny pickup lines.

But then came the era of 'ama 2000s' when love got complicated. Baba had to take a different approach, using the Love Me Tender(R...