Bangladesh, Oct. 24 -- India is preparing to introduce sweeping new regulations targeting artificial intelligence (AI)-generated content and the broader digital ecosystem, as the government moves to curb the misuse of emerging technologies such as deepfakes and synthetic media. The proposed amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021-announced this week by the Ministry of Electronics and Information Technology (MeitY)-would require Big Tech companies to label all AI-generated content and ensure traceability, transparency, and accountability across digital platforms.

The draft proposal comes at a time when countries around the world are grappling with the ethical, political,...