India, July 17 -- Indian telecom operators Vodafone Idea (Vi) and Bharti Airtel have announced separate initiatives around the annual Rath Yatra in Puri, highlighting how telecom networks and digital platforms are increasingly being used to support large religious gatherings.

While Airtel has focused on expanding network capacity across Odisha to manage higher mobile traffic during the festival, Vi is providing live digital access to the event for customers unable to travel to Puri.

Vodafone Idea has adopted a digital engagement approach by offering customers access to live coverage of the Rath Yatra through its Vi Movies & TV platform.

The operator said customers across India will be able to watch the live telecast of the 12-day festi...