India, Feb. 20 -- Artificial intelligence could help India move from being a large domestic media market to a global content leader, according to Uday Shankar, Vice Chairman of JioStar, who addressed the IndiaAI Impact Summit this week.

Shankar argued that while India's media and entertainment sector has grown rapidly over the past 25 years, structural constraints have limited its global influence. He said AI presents a rare opportunity to overcome those barriers, provided industry and policymakers act decisively.

India's media industry has expanded from a modest, largely state-led ecosystem into one of the world's largest markets. Television households have grown into the hundreds of millions, and digital video consumption now reaches ...