India, Aug. 13 -- In the last decade, the digital entertainment landscape has undergone a seismic transformation. The emergence of Over-the-Top (OTT) platforms such as Netflix, Amazon Prime Video, Jio Hotstar, and local giants like JioCinema and MX Player has revolutionised how audiences consume content. But behind the glitz of premium series, blockbuster premieres, and binge-worthy originals lies a less glamorous, yet vital enabler: video compression technology.

Without efficient video compression standards, the OTT boom would have been unsustainable. From MPEG-2 in the early broadcast era to adaptive streaming powered by Artificial Intelligence (AI), compression technologies have drastically reduced the bandwidth needed to transmit hig...