India, Dec. 11 -- Jio, Airtel and Vi are among the Indian mobile operators implementing marginal and stealth tariff increases. These adjustments are intended to help sustain quarterly revenue growth, which slowed in the September 2025 quarter.

Since 2019, telecom companies have raised tariffs on multiple occasions, resulting in improved margins and higher average revenue per user (ARPU). The most recent major hike took effect in July 2024.

As part of recent tariff revisions, Bharti Airtel has discontinued two of its 30-day validity data bundles to streamline its prepaid offerings. The withdrawn packs, priced at Rs 121 and Rs 181 and previously bundled with OTT benefits, provided high-speed data to supplement a user's existing plan for 3...