India, April 21 -- JioHotstar has announced the launch of a signal-led commerce advertising capability aimed at improving how brands engage with audiences across its streaming platform. The offering focuses on enabling more precise audience identification at scale by using data signals to support a more intent-driven approach to advertising. It is being introduced in partnership with Instamart, which is the first partner to adopt the solution.

The capability is designed to support a full-funnel approach by linking discovery, engagement and action within a single viewing experience. It allows users to move from content consumption to product exploration through integrated call-to-action formats within the platform. Advertisers, in turn, r...