India, July 2 -- Exotel has announced what it describes as India's first AI-initiated customer experience (CX) voice call, introducing a new capability designed to automate enterprise customer interactions using AI. The company said the system enables AI agents to place calls, conduct conversations, complete tasks and update enterprise systems without requiring code, predefined workflows or scripted interactions.

The capability is built on Exotel MCP (Model Context Protocol), an open standard that enables AI assistants to interact with external enterprise tools and systems. Using natural-language instructions, organisations can define the tasks a voice agent should perform through their preferred AI assistant, such as Claude. The platfor...