India, Aug. 8 -- The impact of COVID-19 on the OTT industry has been very interesting to track. Several new business strategies and formulas have been devised based on consumer demand and behavior owing to the strict lockdown that curbed moving watching in theatres.

Highlighting the newest business models, market dynamics, and consumer behavior,Chandrashekar Mantha, Partner, Deloitte India, interacts with Voice&Data.

Interesting excerpts:

Voice&Data: With growing preference for releasing new content, especially movies, on OTT platforms, are we witnessing a new consumer trend?

Chandrashekar Mantha: During the lockdown, viewers were able to enjoy fresh movie content only on the OTT platforms with many production houses opting for the di...