India, April 18 -- Nearly 402.74 million terabytes of data are generated every day. For businesses, this constant stream is more than just digital exhaust-it is a critical resource. But most of it remains unused: scattered, siloed, and invisible.

A 2024 study by IBM IBV shows that 67% of CFOs believe their C-suite has the data necessary to capitalise on new technologies. Still, only 29% of tech leaders strongly agree that their data meets quality, accessibility, and security standards.

This gap between available and usable data limits organisations' ability to scale generative AI effectively, exposing a critical divide between potential and actionable insights.

This is where the Data-as-a-Product (DaaP) becomes essential. By treating d...