India, Feb. 3 -- Comviva has announced the launch of a next-generation Digital Distribution Management System for channel partners in collaboration with CelcomDigi Berhad, Malaysia's largest mobile network operator.

Serving more than 20 million users, CelcomDigi has introduced a unified digital distribution management system based on Comviva's BlueMarble Retail platform. The system is designed to support the operator's channel partner network by streamlining and automating sales and distribution processes across online, direct, and indirect channels.

According to the companies, the platform brings together several legacy systems into a single operational framework that supports core business functions and cross-enterprise integration. I...