India, Sept. 29 -- Bounteous, a digital transformation consultancy, has released findings from its global study titled "The AI Whitespace: Addressing Challenges to Unlock Potential", which explores how enterprises are integrating artificial intelligence (AI) and where significant obstacles remain in achieving enterprise-wide transformation.

The report draws on insights from over 300 senior decision-makers in marketing and technology roles at organisations with annual revenues exceeding USD 500 million. While AI adoption appears widespread, with 93% of companies reporting expected or better returns on investment, the study finds that governance challenges, skill gaps, and fragmented implementation continue to hinder more comprehensive out...