Hue, Dec. 15 -- Marked by an innovative approach to heritage renewal, Visit Vietnam Year - Hue 2025 has continued to act as a catalyst for the city to bring heritage and culture into contemporary life, generate strong growth momentum, and advance its ambition of becoming the cultural tourism capital of Southeast Asia.

Letting heritage speak

On March 25, on the banks of the Huong (Perfume) River, the opening ceremony of Visit Vietnam Year - Hue 2025 unfolded through an unconventional narrative. Avoiding spectacle and exuberance, Hue allowed its heritage to speak for itself through the river, music, lighting, rituals and cultural life, all reinterpreted in a contemporary artistic language. The message was clear: renewal rooted in heritage...