Hanoi, Aug. 27 -- Green tourism is no longer an option but a mandatory requirement for those who want to succeed in the international market, said Vietnam Tourism Association (VITA) Chairman Vu The Binh.

Recently, a seminar was held to discuss elevating the Green Tourism Criteria (VITA Green) as an internationally recognised brand. Binh noted that mid- and high-end travellers increasingly prioritise nature-friendly, low-carbon, and culturally respectful experiences. To compete, Vietnam must develop a green tourism label that meets global standards and stands as a transparent commitment to the international community, Binh stated.

Since 2018, VITA has launched initiatives such as a campaign to reduce plastic waste and, in 2019, a set of ...