Hanoi, April 6 -- Ho Chi Minh City (VNS/VNA) - Vietnamese exporters are moving beyond low-value shipments by adopting data-driven strategies and brand-led approaches to capture greater value in global markets. For decades, Vietnam has been an export-driven economy, with growth supported by sectors such as textiles and agricultural products including cashews, coffee and vegetables. Annual export value of each of the above sectors reaches tens of billions of dollars, yet behind these impressive numbers lies a perspective worth pondering: exports remain weighted toward "selling resources" rather than "selling brand value", causing businesses to miss out on the most valuable part of the global supply chain. However, a new wave of Vietnamese e...