Hanoi, Feb. 28 -- An increasing number of Vietnamese enterprises are expanding their presence in international markets not by relying solely on low cost or preferential incentives, but through technological innovation, adherence to stringent standards and strong brand development.

However, experts say further policy improvements are needed to help businesses compete on equal terms with foreign rivals.

Confidence in competitiveness

Chairman of the Phuc Sinh Group Phan Minh Thong said Vietnamese enterprises must continuously upgrade their capabilities to enhance international competitiveness.

From an exporter of raw peppercorns, Phuc Sinh has shifted toward deep processing, brand building and direct participation in global distribution ...