Hanoi, Sept. 8 -- The US's new tariff rates are testing the adaptability of Vietnamese exporters, requiring businesses to look beyond pricing and market adjustments and invest in technology, product quality, branding and compliance to sustain long-term competitiveness. Improving quality, expanding markets Pressure from the new US tariff policy is prompting Vietnamese exporters to reassess their strategies. Rather than pursuing volume-driven growth, many are shifting towards higher-value orders, tighter cost control, greater productivity and a more balanced allocation of markets to reduce reliance on a single destination. Business results in the second quarter of 2026 at a number of exporters illustrate this shift. TNG Investment and Tradi...