Hanoi, Aug. 1 -- The Vietnamese Embassy in Sri Lanka, in collaboration with Vietravel and the Hayleys Group, held a tourism promotion event in Colombo on the evening of July 31, attracting more than 100 companies from the tourism, aviation and hospitality sectors. Opening the event, Ambassador Trinh Thi Tam highlighted the significance of the event, taking place just ahead of the launch of direct services between Ho Chi Minh City and Colombo by Vietnam Airlines and Vietjet Air, scheduled to commence in August . She said the new direct routes would not only shorten travel times between the two countries but also provide fresh impetus for cooperation in tourism, trade, investment and people-to-people exchanges, helping to deepen the longsta...