Hanoi, March 27 -- The Vietnam Sports Economy Summit 2026 (VSES 2026) opened in Hanoi on March 27, bringing together around 300 delegates to explore the development of sports as a new economic driver.

The event, held under the direction of the Ministry of Culture, Sports and Tourism and co-organised by the Sports Authority of Vietnam, the Vietnam Olympic Committee and VietContent - a leading producer and distributor of entertainment and sports in Vietnam. Participants included representatives of management agencies, sports organisations and businesses, along with investors and experts.

The summit, themed "Shaping a New Economy," served as a platform to connect perspectives from governance, business and academia, both domestic and intern...