Hanoi, Dec. 31 -- To help businesses diversify export markets, Ho Chi Minh City has been actively promoting trade with the Halal market, which serves an estimated 2.2 billion Muslim consumers worldwide, particularly in the Middle East.

The global economy is facing mounting uncertainties, as rising tariff tensions and growing trade protectionism put pressure on highly open economies such as Vietnam. At the same time, exports to traditional markets including the US, Europe and Japan are becoming increasingly challenging due to stricter standards and regulations. In this context, diversifying export destinations has become an urgent task for Vietnamese enterprises.

In contrast, the Middle East has emerged as a dynamic import market, with t...