Vietnam seeks to build national brand for cultural industries
Ho Chi Minh City, Aug. 20 -- Vietnam's cultural industries are facing an urgent need to shift from exploiting existing cultural assets to building value chains that can generate revenue, jobs, intellectual property and international competitiveness. A law on cultural industry development is expected to provide a major institutional boost by connecting culture with creativity, intellectual property rights, capital, production and markets. It is set to help shape a national cultural industry brand, turning Vietnamese identity into a development resource and strengthening the country's soft power. Deputy Minister of Culture, Sports and Tourism Nguyen Huy Dung said the ministry has been tasked with drafting the law under a shortened procedure...
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