Hanoi, Oct. 2 -- Tourism directly contributed nearly 8.8% of Vietnam's GDP in 2025 and supported about 4.41 million jobs, or 8.5% of the workforce, as strong natural and cultural assets and a robust post-pandemic rebound lifted the sector's weight in the economy.

The industry's reach extends well beyond hotels and airlines. It feeds transport, accommodation, food services, trade, agriculture, culture and entertainment, widening markets for goods and services and generating jobs, income and business opportunities in localities.

Scale builds, and so does contribution to growth

Vietnam has the raw material for a broad product range: over 3,200km of coastline, a network of islands and bays, and ecological zones running from deltas and midl...