Hanoi, Feb. 15 -- Vietnam promoted its tourism strengths at the HOLIDAY & SPA EXPO 2026, one of the largest annual travel fairs in Bulgaria and the Balkan region, in a bid to expand its presence in Southeast Europe.

Held from February 12-14 at the IEC Inter Expo Center in Sofia, the expo drew more than 250 exhibitors from Europe, Asia and Africa, including Bulgaria, Vietnam, Romania, Serbia, Greece, Turkiye, Austria, Italy and China. Participants included tourism associations, travel agencies, hotels, resorts, spa operators and transport and technology firms.

The Vietnamese Embassy in Bulgaria, in coordination with the Vietnam Cultural & Tourism Association in Europe (VNCT), organised a national booth highlighting the country's destinat...