Hanoi, Aug. 21 -- Vietnam's "One Commune, One Product" (OCOP) programme is riding the wave of e-commerce and social media to propel its rural brands onto the global stage, blending cultural heritage with digital savvy to tap premium markets.

Regional economic driver

The OCOP programme, launched over seven years ago, has emerged as a linchpin for rural economic growth, according to the Ministry of Industry and Trade. By transforming traditional goods into polished, market-ready products, it has elevated the cultural and commercial values of rural output.

Innovative producers are improving quality, building brands and gradually reaching some of the world's most demanding markets. This proves Vietnam's traditional products can compete glo...