Hanoi, Oct. 7 -- Vietnam's national brand was valued at 462.279 billion USD this year, up 45.14% from 2020 and ranking 32nd among 193 countries, Deputy Minister of Industry and Trade Luong Hoang Thai cited Brand Finance, a UK-based brand valuation consultancy.

Thai outlined Vietnam's National Brand Programme's achievements, the role of business community and plans for brand development in a press interview ahead of the 10th Vietnam National Brand Product recognition ceremony on October 16.

He said the programme has helped lift the value of the country's brand and the competitiveness of its companies in the two decades since its launch, raising the standing of Vietnamese goods in global markets. It is a long-term, state-led trade promoti...