Hanoi, June 1 -- The recent surge in music concerts, entertainment programmes and creative products on digital platforms highlights a profound shift in how audiences consume and engage with culture. Behind these trends lies the emergence of a new cultural ecosystem in which digital technology, content platforms, creative communities and the public all play direct roles in shaping and disseminating cultural values. Under the Politburo's Resolution No. 80-NQ/TW, issued on January 7, 2026, culture is defined as the spiritual foundation of society, an important endogenous resource, a driver of socio-economic development and a source of national soft power. In the new era, cultural values are expected to permeate all aspects of life, serving a...