Hanoi, Nov. 2 -- Vietnam has strong potential to develop meetings, incentives, conferences and exhibitions (MICE) tourism, thanks to its diverse destinations, competitive costs, quality accommodation and experience in hosting large-scale events.

However, the country needs more targeted promotion, better conference infrastructure and appropriate support policies to attract more international groups and strengthen its competitiveness.

Pham Van Bay, Deputy Director of Vietravel Hanoi Branch, said the recovery of international tourism, together with improvements in event organisation and accommodation infrastructure, is creating favourable conditions for the development of Vietnam's MICE sector.

In the first nine months of 2026, Vietnam we...