Hanoi, April 16 -- The Ministry of Industry and Trade launched in Hanoi on April 16 the Vietnam National Brand Week 2026 and the national brand forum under the theme "Vietnam National Brand in the New Era", highlighting efforts to elevate the country's competitiveness and global standing.

Speaking at the opening ceremony, Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan said the national brand programme must be redefined beyond traditional trade promotion, becoming a strategic asset that reflects Vietnam's overall competitiveness and reputation in global value chains.

In the context of deep international integration, building a national brand is not only about promoting "Made in Vietnam" products, but also about enhancing the ...