Paris, Feb. 25 -- France's public investment bank Bpifrance has recently ranked Vietnam among the five most promising export destinations for French companies in 2026, alongside Indonesia, Morocco, Canada and the United Arab Emirates (UAE).

Amid volatility in global trade flows, a large share of French exporters still gravitates toward familiar markets such as Germany, the US and China. However, Bpifrance believed that export growth in the coming time may come from markets that still offer ample room for development and where competition is not yet saturated.

Vietnam is undergoing rapid transformation that sets it apart. Once primarily known as a low-cost manufacturing hub, its major cities are fueling strong growth in consumption and a...