Hanoi, March 2 -- For the first time, the Vietnam National Authority of Tourism (VNAT) has coordinated with localities and stakeholders to announce a unified national tourism promotion programme that consolidates domestic and international activities across central agencies, local authorities and businesses. The inititative for 2026 marks a breakthrough in strategic thinking and demonstrates a shared determination to drive the entire sector toward common goals. Vietnam's tourism brand is demonstrating strong momentum and robust recovery amid record-breaking international arrivals, driven not only by market demand but also by renewed thinking and innovative approaches to destination promotion and marketing, according to the VNAT. Accelerat...