Hanoi, Oct. 23 -- Making its first appearance at ITB Asia 2026 in Singapore, Sun Group drew strong interest from partners across the region as it showcased Vietnam's tourism ecosystem, Phu Quoc's new development vision ahead of APEC 2027, and the Visit Vietnam digital travel platform.

Held from October 21 to 23 at Sands Expo & Convention Centre in Singapore, ITB Asia 2026 is one of the Asia-Pacific region's leading B2B travel trade events, bringing together tourism boards, airlines, hotel groups, tour operators, buyers and international event organisers.

Sun Group's booth became a busy networking hub throughout the event, allowing the group and its member companies to meet partners directly and explore new distribution channels in overs...