Hanoi, Jan. 29 -- Taking place during the peak "golden window" of the year-end market, the First Glorious Spring Fair 2026 is designed to align political, economic and cultural objectives, from supporting businesses and boosting production to developing the domestic market while celebrating the value of Vietnamese goods and the distinctive spirit of the traditional Lunar New Year (Tet).

Speaking to the press, Vu Ba Phu, Director of the Vietnam Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade (MoIT), said the fair is positioned not merely as a Tet shopping event but as a key instrument in the ministry's broader strategy to stimulate consumption, stabilise the market and sustain last year's economic growth momentu...