Quang Tri, March 30 -- The appearance of Son Doong Cave in the US's renowned CBS television programme "60 Minutes" is expected to create a strong international media impact, helping boost tourism promotion efforts and elevate Quang Tri's position on the global travel map.

The feature aired at 7:00 on March 30 (Vietnam time), or 19:00 on March 29 Eastern time in the US, generating widespread attention among international audiences. The selection of Son Doong as a filming location by one of the world's most prestigious television programmes is considered a significant media milestone for Quang Tri's tourism sector as well as for the World Natural Heritage site of Phong Nha - Ke Bang National Park.

Beyond destination promotion, the program...