London, Nov. 6 -- Responsible tourism is emerging as a key approach for Vietnamese businesses seeking to strengthen their presence in the European market.

The strategy was highlighted at the World Travel Market (WTM London 2026), held from November 3-5 at the ExCeL London Convention & Exhibition Centre. The event brought together more than 4,000 exhibitors from over 180 countries and territories, alongside more than 5,500 professional buyers and 46,000 attendees.

Tran Doan The Duy, General Director of Vietravel Tourism JSC (Vietravel), told Vietnam News Agency (VNA) correspondents in London on the sidelines of the event that Vietnam is seeing strong growth in international arrivals, with Europe among its fastest-growing source markets a...