Ninh Binh, May 2 -- After merging with Ha Nam and Nam Dinh, the northern province of Ninh Binh is going all in on sporting events to boost tourism, refresh its image as a must-visit destination, and give its economy a strong boost.

Athletes as "tourism ambassadors"

In 2025 and early 2026, Ninh Binh hosted a lineup of high-profile international sports events, including the World Triathlon Development Regional Cup & National Championships 2025, AFC Champions League Two, the ASEAN Club Championship, the SEA V.League, and the Li-Ning Vietnam International Series 2025 badminton tournament.

On the home front, the province staged 12 major national competitions, from the National Rowing and Canoeing Championships and the 19th Hoa Lu-Binh Dien ...