Ho Chi Minh City, July 31 -- Nearly one month after Vietnam's Law on E-commerce took effect, businesses, online platforms and digital content creators are adjusting to a new regulatory environment that places greater emphasis on transparency, accountability and law compliance. Instead of focusing mainly on protecting consumers as previously, the law clearly defines the legal responsibilities of all participants in the digital marketplace, including e-commerce platforms, businesses, online sellers, key opinion leaders (KOLs), key opinion consumers (KOCs) and affiliate marketers. Under the new rules, product promotion must be based on verified information and legal documentation rather than exaggerated marketing claims. Vo Truong Duy, a con...