Hanoi, March 26 -- A nationwide push to strengthen consumer protection will gather pace in the southern province of Khanh Hoa from March 27 to 29, as the Ministry of Industry and Trade (MoIT) leads this year's activities marking Vietnam Consumer Rights Day 2026.

According to the MoIT's National Competition Commission, the programme, themed 'Information Security - Building Trust - Sustainable Consumption', will centre on three priorities: safeguarding consumer data in the digital economy, strengthening links between the State, businesses and consumers, and promoting responsible consumption alongside efficient energy use.

At the national launch ceremony, scheduled for the afternoon of March 28, representatives of ministries and agencies, ...